Herself’s Webtools

The font should not be consciously noticed by the reader. Like the background of the page it should fade into the background. Different fonts give different subtle subconscious clues to readers being aware of these will help you to convey the feeling and mood you wish to in your page and allow you to tie it in with the rest of the page design.

Bookman, Garamond, Goudy are recognized by Q’s whose tails wrap back under the letter, round o’s, c’s, d’s, u’s, etc. These give your message a ‘Dick and Jane’ primary school reader feel. The information you are convening is unlikely to be taken seriously by the reader. Use these fonts for warm, comforting, unpretentious moods.

Palatino has missing serifs on r, k, x and strange y’s. It is used for personal messages, persuasion, and eloquence. It is unsuitable for information delivery.

Schoolbook, Century, Baskerville are recognized by the round nobs on the letters, noticeable especially on f’s, r’s, and j’s. This is also a very readable font. It conveys an unobtrusive personality that is communicating directly.

Times and its derivatives are identified by a high horizontal bar on small ‘e’. The letter small b has a rounded bottom and not a post from the vertical bar on the left. It puts lots of information in a small space. The feeling is impartial and mechanical, more of an absence of feeling. Good for news and information pages.

Typewriter is easily recognized by all. Use for breaking news, and informal information pages.